In internet marketing, Search Engine Optimization (SEO) is always the talk of the town.
On this land, Google is the king, boasting about 68 percent of the search engine market share as of 2016.
For your site to be friendly and appealing to search engines, you need to optimize it, update the content regularly and have a killer marketing strategy.
Keep that mind.
So, how can you use SEO for business to grow your company this year? It’s not complicated as you might think.
Here are seven tried and tested techniques that work.
1. Start with keyword research
Keywords are important, and you can view them as the compass for your campaigns. They help you understand your target audience and figure out their interests, needs, and thoughts.
So, start with keyword research, and use research tools, such as Google Keyword Planner, SEMRush, and Keyword Tool, to find powerful low competition keywords that will attract visitors.
Some essential keyword strategies include:
- Spying on your competitor
- Finding long tail keywords
- Discovering the language your audience use
- Focusing on consumers’ search trends
- Using LSI terms to bolster your keywords
Use audience personas to categorize keywords with their search volume. Excel sheet is an excellent tool to use to record and plan your keywords.
2. On-Page SEO counts
Basically, on-page SEO involves optimizing individual pages on your website to rank higher in SERPs. This covers both the content and the source code of your pages.
Your pages must have meta tags, title tags, heading tags, and meta descriptions. Ensure to include your target keyword at least once in your tags.
The title of the page and meta descriptions should provide your visitors a clear view of what the page is all about.
For quality SEO for business, ensure to take advantage of internal linking to direct visitors to other pages on your site. Good site navigation is also important to make the site user-friendly.
Also, focus on creating actionable and authoritative content that is optimized around your target keyword. Don’t stuff your content with keywords as that is a red flag for Google.
3. Get local with SEO for business
As a small business, investing in local SEO can help you to position your brand in search engine results. It contributes to optimizing your site for local search and here are some key tips:
- Add your location to your domain, such as XYZnyc.com targeting New York City
- Add location and keywords to your page titles, such as plumbing in Seattle
- Create a “contact us” page featuring your address, phone number, and business name
- Associate your business with your location by creating lots of local content
Additionally, use business listing services, such as YP, Yellowbook, Bing Places, DexKnows, Yelp, Yahoo Local and Facebook, to list your business.
4. Blogging works effectively
There is a lot of marketing information being thrown around regarding blogging, so it is wise to pick tips that are proven to yield results for your business.
Frequent blogging helps to keep your content fresh and focused on providing convenient solutions to your readers. Always strive to create unique blog post ideas that resonate with your audience.
In SEO for business, leverage tools such as Google Trends, Twitter, and Quora to generate new ideas for your blog. Creating case studies, inspiration stories, reviews, and interviews offer a great way to improve visitor retention.
Also, focus on post types that readers love such as how-tos, tutorials, funny stories, cool tips, and advice.
5. Mobile optimization
In 2015, Google tweaked its algorithm to include a new feature dubbed Mobilegeddon whose primary focus was to enforce mobile-friendly websites. Essentially, Google intended to include mobile-friendliness and usability as a ranking factor.
The search giant implemented this algorithm following the increasing number of mobile users, so sites that are mobile-friendly are likely to rank high in mobile SERPs.
Take the time to ensure your site is mobile friendly by testing and fixing the loading speed, optimizing images, eliminating render-blocking codes, using browser caching and making your content readable.
6. Optimize your images
Adding visual content to your website is always important and beneficial, but many people seem not to take it as a powerful asset in SEO for business.
You can get the best possible SEO value from your visual content by using the recommended labeling techniques.
This is popularly known as the “ALT” tag.
For example, when you upload an image of a brown tote bag to your online store, it enhances the overall experience for your customers. But, check the trailing name on the image URL, and if there is something like “861092753j9252_1.png” then you are missing out on a number of SEO benefits.
Try to use descriptive names in your image URL. For this example, something like “brown-leather-tote-bag.png” is great. Ensure every image you upload has an ATL tag.
7. Diversify your online marketing strategy
Google has more than 200 ranking factors that it uses to show relevant SERPs to online users. For your SEO for business to work, you need to ensure that you meet most of these factors.
The key factors include content, backlinks, mobile-friendliness and technical factors such as security, tags and anchor text.
Marketing diversity will help your site benefit from consistent SEO juice. Take advantage of reviews, guest blogging, forums, remarketing, Yelp, social media marketing, email, and PPC marketing to boost your strategy.
Ideally, a diverse plan helps to boost your SEO through branding, quality backlinks, and referral traffic.
Create a successful SEO strategy
With these core SEO tips, you can now get to your drawing board and create a killer SEO strategy that works for your business.
Here are crucial steps for creating your strategy:
- Create a list of keywords for your business
- Build keyword-targeted website pages
- Set up a blog to drive traffic to your business website
- Create a link-building plan
- Follow current SEO news, tactics and updates by reading resources such as SEOBook, Thi Blog!, Search Engine Roundtable, and Search Engine Land.
- Track, measure and analyze your SEO to see what is working and what’s not
The key to running a successful SEO campaign is learning and acting on your SEO data. Google Analytics is a great tool for tracking and assessing your traffic and see how your visitors are using your website.
Keep in mind that SEO for business is not a one-time affair; it’s a continuous investment that is affected by so many factors, including social media updates and Google updates.
The key is to start with the right strategy, and also to work with the right SEO agency. Contact us today for all your SEO for business needs.