One of the keys to maintaining a strong business in the constantly changing market is the ability to stay up to date with the latest digital media trends in the industry.
The world is becoming more digitally connected. As of January 2017, half of the world’s population now has access to the internet. Compared to last year this equals to a 10% increase in the total number of web users.
As we move further into 2017 there are definitely more digital media trends and insights you should be aware of. This will help you become more relevant to the growing number of customers.
Opportunities will keep on knocking on your door as long as you stay open and flexible.
With no further delay, check out 7 digital media trends you can implement to take your business to the next level.
7 Winning Digital Media Trends In 2017 You Should Know
1. Video Communication
Video is undoubtedly the hottest folk in town, beating all other digital media trends for the number 1 spot.
Since the launch of video features on Instagram and Facebook, the number of users using such social media channels have been growing significantly. While only 12% of adults were on Instagram in 2012, the number is predicted to be around 40% by the end of this year.
Video is a powerful tool for brands to communicate with consumers. It immediately grasps user attention. Compared to text alone, the sound and visual effects of video make it much easier to evoke emotions.
Though video requires more time and money investment, its perceived value is much higher than other media. Thus, if you want to bridge the gap between your business and your customers, focus on video marketing.
2. Mobile Marketing
Much has been said about how the proliferation of smartphones and mobile devices have changed the way brands communicate with their customers. Of all 2.789 billion social media users, 2.539 billion came from mobile.
Mobile marketing has moved on to the next stage — a more mature one. The question is no longer about if you should optimize your mobile experience, it’s when.
In 2017, success belongs to companies that only invest in mobile optimization, but they also need to provide the right content and personalize the experience. It’s all about eliminating the noise and giving consumers the content that truly reflects their preferences and behaviors.
3. Behavioral Targeting
One of the winning digital media trends in 2017 is behavioral targeting. This goes hand in hand with mobile marketing.
In fact, thanks to mobile experience, the mobile email opens have grown by 180% in the last 3 years.
So if your email open rates have been low, you need to dig deeper.
Behavioral targeting allows brands to tailor and fine-tune the messages. This ensures that customers will only receive the content that underlies and resonates with their specific interests.
4. Native Advertising
Have you seen those sponsored posts on your Facebook or Instagram News Feed? Though they look like a “regular” posts, these are sponsored, paid content ads. In other words, they are a form of native advertising.
And they work.
Why? Most consumers identify native ads as an article, not an advertisement.
Brands take advantages of user-generated content, which is essential to bring out the authenticity needed to make consumers feel like they are a part of the process.
In addition, high-quality ads help increase the perceived value of the brand, creating a higher level of trust.
The future of native ads is looking bright. According to Business Insider, 74% of all ad revenue will come from native advertising by 2021. In the United States alone, the total spending on native ads is expected to reach $21 billion by the end of 2018.
5. Influencer Marketing
Though influencer marketing has been around for a while, it’s definitely getting more sophisticated over the past few years.
According to a survey, 84% of marketers plan to implement at least one influencer campaign in 2017.
The driving force for the success of influencer marketing is its authenticity. Their endorsement matters to consumers. The human element in influencer marketing allows brands to easily build trust and loyalty.
However, the challenge is to find the right influencer for your brand. This requires your business to understand the audience.
6. Virtual Reality (VR)
Virtual Reality perhaps needs no introduction. Among the prominent digital media trends, VR should be on your close watch in 2017.
Thanks to technological advancement, VR has truly taken consumer experience to the next level. Besides games, sports, movies, and shopping, VR will continue to expand in other areas of our lives, including healthy care and medicine.
7. Artificial Intelligence (AI)
AI is perhaps the biggest revolution in digital marketing since the Internet. In fact, businesses are predicted to invest 300% more in AI in 2017 compared to last year.
Keep in mind that AI is not there to take your job. Rather, it helps free up your time so that instead of doing repeating, time-consuming jobs, you can focus on strategic tasks that have a real impact on your business bottom line.
With the help of analytics, marketers can gain insights into their customers’ true motives. They then can use the learned knowledge to personalize and improve customer experience.
A Final Note on Leading Digital Media Trends in 2017
It’s hard to say what will actually happen in 2017. However, success belongs to businesses that continue to stay relevant and adapt to changes.
Technologies have certainly enabled marketers to create new ways to engage with customers and deliver that “wow” factor. Your task is to digest these digital media trends and integrate them into your marketing campaign so that it rings true to your customers.
We hope that by capturing these winning digital media trends, you are able to allocate your marketing dollars wisely so that you can achieve the highest returns on investment.
Looking for ways to stay competitive and increase engagement with your customers? Contact us today to find out how we can help you find the right data-driven marketing solution and achieve your business goals.